Sometimes ads can be puzzling…

This ad that I saw on my Kindle this morning just looks wrong in many ways:

Let’s say that Amazon didn’t target this ad very well…

First: “start the year”: I’m not in school and I don’t have anybody in school in my residence. I also don’t think that they meant the Jewish New Year (that does start in a week).

Finally “Office 2010”: with the new Office coming up , why would I be really that interested in buying Office 2010… It already feels old!

New stuff

So here I am again to talk about a lot of random topics that I’ve completely kept to myself for the last couple of months. Busy months, but not in the same way that most of the rest of my year was busy. Yes, I have still been working more than the average person in the US, but it hasn’t been nearly as crazy. Work changed to being much more focused on designing the “next thing” than actually getting something out of the door (the Kindle Touch). But I won’t talk too much more about it, just that I didn’t really have anything to do with the “famous” Kindle Fire, even though I did buy one and have one at work for development. I’ll talk about it later.

More things that happened: my first niece, Sophia, was born and I went to Sydney, Australia to visit her (and my sister and brother-in-law, just because I might as well say hello to them if I’m there). It’s strange to hear my parents calling themselves grandfather and grandmother, but besides that it was great. Australia is a country worth visiting! After spending a week in Sydney, we went to Tasmania for 3 days and then Melbourne for another 3 days. All amazing places! I’ll post links to the pictures when I finally finish selecting a reasonable number of them.

After I came back, weather started turning colder and leaves started making a mess on the ground everywhere. But that didn’t really make me stay home more often, as we are starting to plan home remodel phase II, and there are always many things to do during the weekend, just really prepare to do it through buying more toys:

iPad – Well, technically I bought this just before our trip to Australia so that I would be able to travel without taking my laptop and it worked alright. It’s just that some hotel WiFi authentication systems don’t work very well with the iPad (or iPhone). Nothing really interesting to mention here. It’s an iPad and it’s a very solid piece of technology. There are lots of applications for it, even if it’s less than for the iPhone (and it’s very annoying to use iPhone-built software on the iPad)

iPhone 4S – I really considered jumping ship to Android when I was switching my phone, but I wasn’t very happy with any of the Android phones out there. Too many mixed reviews with people complaining about battery life, lack of stability, weird update behavior, etc. And I’m so used to all the applications that I had on my iPhone 3GS that I decided to be “safe” and continue on the platform at least for another 2-year cycle. Anyway, it’s not a huge change from my 3GS. Siri is pretty good, which makes me use it quite often, but I’m not as bullish about it as many tech analysts out there, but I can see how it is the closest that I’ve seen to a real usable speech-based UI so far. It’s certainly not something added to the phone just to catch up with Android (which has voice input, but not really a system that can answer natural language voice questions, like “is it going to snow today?”). It’s always great to see technology moving forward!

Skyrim – Probably the most expected game of the year, for friends around me. Yes, there were tons of sequels this year, like Portal 2, Uncharted 3 and Gears of War 3, but out of those sequels that I’ve played, Skyrim is hands-down the best of them. Just like any Elder Scrolls game, it’s not a very quick game (I know people that have already clocked something like 80 hours on it, considering that I has only been out for 9 days now), but it has the level of depth, intrigue and oddness that just makes you excited about most of the time that you are playing the game (not the time that you are lost in the dark trying to find your way to your next destination on the other side of the map).

Kindle Fire – as I’ve mentioned, I did buy one. At $200 it was difficult not to allow my curiosity about owning an Android device to win (even if it’s nothing like your typical Android device). What are my impressions, you might ask… Well, it’s not a bad device. There are quite a few things that work well, like the cloud player integration, the Kindle books, and the Amazon Appstore. However, it’s also a little finicky at times. Some applications crash from time to time (although I heard things like that from any Android device), and only having soft buttons (including volume control) is a little weird in some applications. All in all, it’s certainly a good buy, but I’ll be more excited after a couple of updates (and I’m not talking about new functionality that I may or may not know that is coming in future updates, more about bug fixes and clean up of some weird UI oddities).

And that’s it. As you can see, I can keep myself busy for a long time! And this doesn’t even talk about pre-existing projects.

Hey, I can finally (somehow) talk about things I’ve been working on!

Things have been quite busy lately. Since I moved to the Kindle team, I’ve been working with a lot of exciting stuff (oh, I was working with exciting stuff before, but it was more something that I thought was exciting but nobody could quite understand). And finally last night one of the projects I’ve been working on launched! No, I wasn’t really working on the Kindle store for Germany, or the news that Amazon is eventually going to integrate with library eBooks, or the optimized Kindle reader for Android Tablets… What I was working on was some features on the new version for the Kindle for PC and Kindle for Mac readers.

The feature itself is what appears when you select one or more words on the reader. It includes (besides the dictionary and add a note that existed before) an inline Wikipedia article viewer and a way to provide feedback on corrections for errors on the book. Doesn’t sound that exciting, right? Well, the exciting part of it is something that I can’t really talk about right now. Maybe one day I can get to it.

I do recommend people to try the reader out and tell me what they think. You can also try to guess what is “special” about those features. And, no, we are not adding tracking of what you are doing in order to sell more ads. It doesn’t have anything to do with that! And, well, maybe I already wrote too much!