I was once accused of talking too much about twitter on this blog. I’m not sure I agree with that accusation, but I’ll write about it today, because I couldn’t let this article go by without posting it here:
With the growth of twitter use by companies to do direct advertisement to their core clients (clients that are interested in what you are doing, so they follow you explicitly), I shouldn’t have been surprised by somebody creating a hardware piece that integrates with the company in more fundamental levels, but I was. My mind still had twitter being this computer thingy that allowed short, but free text messages to go around that were produced by a person.
This company is now proposing the scheduling of static, “soul-less” messages… But I think it’s great! Not because of what it’s trying to do, but for what it means. Easier direct communication between people. The part of the implementation that I don’t enjoy much is that it now loses the human side of being able to get feedback from your customers, which I think is 100 times more powerful than being able to message things out. It creates a sense of power to the customers, and make them want to come back.
Anyway, all is going to be over soon, as Google will take over twitter…